Life Insurance Plans & Products

Understanding life insurance

What is life insurance?

Life insurance is a contract between you and an insurer where, in exchange for regular premiums, the insurer pays a sum assured to your family (nominee) in case of an unfortunate event during the policy term. Some plans also provide maturity benefits.

It is the foundation of a secure financial plan — it replaces your income and protects your loved ones from the financial impact of your absence.

Income replacement Debt protection Family security Wealth creation Tax savings

Estimate Premium Get Cover Estimate

Plans compared per client6–12 options

Clarity-first approachPlain-language summaries

Coverage focusIncome + liabilities

Types of plans

Life insurance plans explained

Different plans serve different goals. Understand each type to choose the one that fits your stage of life.

Pure Protection

Term Insurance

A pure protection plan that pays a lump-sum sum assured to your family if something happens to you during the policy term. It offers the highest coverage at the lowest premium.

Highest cover at lowest premium
No maturity/savings benefit
Flexible tenure & cover options
Riders available (critical illness, disability)
Best for income replacement & debt cover

Savings + Cover

Endowment Plans

Combines life cover with a savings component. You receive the sum assured plus bonuses either on maturity or to your family in case of death during the term.

Life cover + guaranteed savings
Maturity benefit with bonuses
Disciplined long-term saving
Loan facility against policy
Ideal for goal-based saving

Market Linked

Unit Linked Plans (ULIP)

ULIPs combine life cover with market-linked investments. Part of the premium buys insurance, while the rest is invested in equity, debt or hybrid funds of your choice.

Life cover + market-linked returns
Choice of equity/debt/hybrid funds
Premiums eligible for tax deduction
Lock-in period of 5 years
Potential for wealth creation

Periodic Payout

Money-Back Plans

A savings plan that returns a fixed percentage of the sum assured at regular intervals (survival benefits) during the policy term, with life cover throughout.

Periodic guaranteed payouts
Life cover for the full term
Maturity benefit at the end
Regular income-like returns
Good for regular cash needs

Lifelong Cover

Whole Life Plans

Provides coverage for your entire lifetime rather than a fixed term. The sum assured is paid out to your family on your death, whenever it occurs.

Coverage for the whole of life
Guaranteed death benefit
Cash value / surrender value grows
Can support estate & legacy planning
Higher premiums than term plans

Child & Retirement

Child & Retirement Plans

Child plans secure your child's future education and marriage, while retirement (annuity) plans build a regular income for your post-working years.

Child: education + marriage payouts
Waiver of premium on parent's death
Retirement: guaranteed annuity income
Systematic wealth building
Long-term goal focused

At a glance

Compare life insurance plans

Quick comparison of the key features across major plan types.

Feature	Term	Endowment	ULIP	Money-Back	Whole Life
Life cover	✓	✓	✓	✓	✓
Maturity benefit	—	✓	✓	✓	—
Market-linked returns	—	—	✓	—	—
Periodic payouts	—	—	—	✓	—
Guaranteed bonuses	—	✓	—	✓	+
Lifelong coverage	—	—	—	—	✓
Premium level	Lowest	Medium	Medium	Medium	High
Best suited for	Pure protection	Guaranteed saving	Wealth creation	Regular income	Legacy planning

Why life insurance

Benefits of life insurance

Life insurance is more than just a policy — it is financial protection and peace of mind.

Financial Security

Ensures your family's financial stability if you are no longer there to provide.

Debt Protection

Helps clear outstanding home, car or personal loans without burdening your family.

Tax Benefits

Premiums and maturity proceeds enjoy tax benefits under the Income Tax Act (Sec 80C / 10(10D)).

Peace of Mind

Live with confidence knowing your loved ones and goals are protected.

Sec 80CDeduction on premiums paid up to limits

Sec 10(10D)Tax-free maturity proceeds

Sec 80CCCPension / annuity plan deductions

Documentation

Documents required to buy life insurance

Keep these documents handy to make the application and claim process smooth and quick.

Identity Proof

PAN Card
Aadhaar Card
Passport / Voter ID / Driving Licence

Address Proof

Aadhaar Card
Passport / Utility bill
Bank statement with address

Income Proof

Latest salary slips (3 months)
Bank statements
ITR / Form 16
Business proof for self-employed

Age Proof

Birth certificate
School leaving certificate
Passport / Aadhaar

Medical / Health

Medical reports (if required)
Health declaration form
Past medical history documents

Nominee & Other

Nominee details & relationship proof
Bank account details
Passport-size photographs

How it works

Get your life cover in 4 easy steps

From needs analysis to a confident purchase — we guide you through every step.

1

Understand your needs

We assess income, dependents, debts and goals to estimate your ideal cover.

2

Compare plans

We compare products across insurers on cover, premium and benefits.

3

Submit documents

We help you complete the application and document requirements.

4

Buy & review

Complete the purchase and enjoy yearly reviews to keep cover aligned.

All life insurance plans

Explore plans by category

Explore every plan category below. Click any category to see the full list of plans under it.

Term Plans5

1. Level Term Insurance

Fixed sum assured paid to nominee on death during the policy term. The most affordable pure protection plan.

Fixed coverLow premium10–40 yrs

2. Increasing Term Insurance

Sum assured increases each year to keep up with inflation, giving growing protection over time.

Growing coverInflation beatAnnual increase

3. Decreasing Term Insurance

Cover reduces over time, matching outstanding loan liability — ideal for home loan protection.

Loan-linkedReducing coverMortgage cover

4. Return of Premium Term (TROP)

All premiums are returned at maturity if you survive the term, while providing life cover throughout.

Premium refundLife coverSavings + cover

5. Group Term Insurance

Affordable term cover offered to employees or group members, often as an employer benefit.

Group coverEmployer benefitLow cost

Endowment Plans11

1. Aadhaar Shila

Exclusively designed for women having Aadhaar card. Offers a combination of protection and savings, financial support for family on death before maturity, and lump sum amount at maturity.

For WomenGuaranteed AdditionsLow Premium

2. Aadhaar Stambha

Exclusively designed for male lives holding an Aadhaar card. Combines financial protection and savings, helping build a secure financial foundation for the family.

For MenAadhaar LinkedSavings + Cover

3. Bachat Plus

A non-linked, participating, individual life assurance savings plan offering options to choose Sum Assured on Death under Single or Limited Premium payment options.

Single/Limited PayFlexible OptionsParticipation Bonus

4. Bima Jyoti

A non-linked, non-participating, individual life assurance savings plan that offers guaranteed additions at a rate of ₹50 per thousand sum assured at the end of each policy year.

Guaranteed AdditionsFinancial SecurityFixed Returns

5. Dhan Sanchay

Provides guaranteed income benefit during the payout period along with life cover during the policy term, ensuring steady wealth accumulation for major milestones.

Guaranteed IncomeFlexible PayoutsWealth Creation

6. Jeevan Labh

A popular limited premium paying, non-linked, participating endowment plan offering a high combination of protection and savings along with attractive bonus payouts.

Limited PremiumHigh BonusBest Selling

7. Jeevan Lakshya

Designed to provide annual income benefit for the child's/family's needs in case of unfortunate demise of the policyholder before maturity, plus lump sum at maturity.

Family Income BenefitChild SecurityMaturity Guaranteed

8. New Endowment Plan

A classic participating endowment plan offering a disciplined savings mechanism alongside life cover and simple reversionary bonuses for long-term goal realization.

Traditional PlanBonus AdditionsLoan Facility

9. New Jeevan Anand

Combines protection and savings. Provides financial protection against death throughout life along with lump sum payout at the end of the selected policy term.

Endowment + Whole LifeDouble BenefitLifelong Cover

10. Saral Jeevan Bima

A standard pure risk term life insurance policy providing simple, easy-to-understand life cover without complications or complex policy conditions.

Standard TermSimple TermsPure Risk Cover

11. Single Payment Endowment

Requires a single premium payment at inception and provides financial protection and guaranteed lump-sum payout at maturity.

One-Time PremiumGuaranteed GrowthHassle-Free

Child Protection Plans3

1. Jeevan Lakshya

Ensures that the child's educational and milestone needs are fulfilled even in the absence of the parent through annual income benefits.

Income BenefitEducation FundGoal Protection

2. Jeevan Tarun

Designed specially for growing children to meet their educational and other needs from ages 20 to 24 with flexible survival benefit options.

Higher EducationFlexible PayoutsSurvival Benefit

3. New Children's Money Back Plan

Provides financial security and periodic money-back payouts at key stages of the child's life (ages 18, 20, 22) plus maturity benefit at age 25.

Periodic PayoutsAge MilestonesMaturity Benefit

Whole Life Plans2

1. Jeevan Umang

Offers annual survival benefits from the end of the premium paying term till age 99 and a lump sum payout on maturity or death.

8% Guaranteed IncomeCover till Age 100Legacy Planning

2. New Jeevan Anand

Offers dual benefit of savings during the term and lifelong risk cover even after the policy term expires.

Whole Life Risk CoverBonus AdditionsDual Benefit

Retirement Solutions3

1. Jeevan Akshay- VII

An immediate annuity plan where you pay a lump sum and start receiving annuity payouts immediately as per chosen options.

Immediate AnnuityLifetime PayoutMultiple Options

2. Jeevan Shanti

A single premium deferred annuity plan that allows you to lock in guaranteed annuity rates for your post-retirement years.

Deferred AnnuityGuaranteed RatesSingle Premium

3. Saral Pension

A standard single premium immediate annuity plan with simple, uniform terms across the industry ensuring lifetime income safety.

Standard Annuity100% Return of Purchase PriceSimple Terms

Unit Linked Plans (ULIP)4

1. ULIP (Equity Linked)

Life cover with investments in equity funds for higher long-term growth potential.

Equity fundsGrowth5 yr lock-in

2. ULIP (Balanced / Hybrid)

Balanced mix of equity and debt funds offering growth with moderate risk.

Equity + debtBalanced riskStable growth

3. ULIP (Debt Fund)

Invests primarily in debt and fixed income instruments for stable, lower-risk returns.

Debt fundsLow riskStable returns

4. Child ULIP

ULIP designed for child's future education and marriage goals with parent as proposer.

Child goalMarket-linkedEducation fund

Common questions

Life insurance FAQs

Quick answers to the questions we hear most often.

How much life cover do I need?

As a rule of thumb, 10–15 times your annual income (Human Life Value), plus outstanding liabilities and future goals like children's education. We run this calculation for you.

Term vs ULIP vs endowment — what's best?

It depends on your priority. Term gives pure protection at lowest cost, endowment gives guaranteed savings plus cover, and ULIP offers market-linked growth. We match the plan to your goals.

Are riders worth adding?

Riders like critical illness, accidental death and waiver of premium add valuable protection for specific risks. We recommend only those that fit your situation and budget.

What documents are required?

Typically identity, address, income and age proof, plus nominee details. Medical reports may be needed for higher covers. We help you gather everything.

Can I upgrade my cover later?

Yes. Many plans allow increasing cover or adding riders at life milestones. We review your cover annually and suggest upgrades when needed.

Are the premiums and benefits tax-saving?

Yes. Premiums qualify for deduction under Section 80C, and maturity proceeds under Section 10(10D) are generally tax-free, subject to policy conditions.

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Complete life insurance that protects what matters most